Center for Advanced Hindsight
We architected and developed an A/B Testing and Experiments Management System. Database, and code from the ground up to allow Duke Researchers to create and manage experiments with dynamically added resources like text, images, videos, and survey type multiple choice questions.
This is a fairly complex application that allows the center to conduct A/B testing for behavioral economics based on the work of Dan Ariely.
We also built a behavioral experiments testing platform for SMS messages using Nexmo. This platform which is part of the Behavioral Experiments System tracks SMS responses to specific types of messages by control group.
Note: * All experiments performed always respected the rights of the people involved and there are very strict ethical guidelines to follow.